Marketing strategies and ideas have vastly changed not only in the last 100 years, but especially within the last decade. With social media now being a huge part of our daily routine, marketing is no longer just advertising your products or services. It has evolved into creating conversations, building relationships, and telling stories.
"People don't care how much you know until they know how much you care"
The old adage "People don't care how much you know until they know how much you care" could now be considered the best marketing advice your mama never gave you. A study by the Digital Marketing Institute showed that by telling their brand story well, companies have the power to increase the value of a product or service by over 20 times!
To be able to do that, companies need clear leadership with a vision that is both innovative and intuitive. Customer needs change all the time and their behaviors shift - meaning that leaders and their teams need to be aware of the marketplace, and be adaptable and agile in their approach to marketing their brand to consumers.
From video to VR, social media and beyond, there is a host of mediums through which a brand can tell their story - and many ways to do so. In the next few weeks, Team Clear Ideas is going to explore how leaders can help ensure their teams are telling a compelling brand story that helps engage and influence customers. So stay tuned as we delve into the world of storytelling trends in marketing.
Here's a bit of information just to whet your appetite until next time.
See you next week!